BUZZBUNDLE SEARCH BY KEYWORD TRIAL
A Free 14-Day trial is provided (no credit card required). Coming back to the Brand24’s analytics, I enjoyed using their influence score - an authority index calculated for every discussion participant.īrand 24 is an app that can be easily used on any device, and to make sure you don’t miss any conversation on the Web, the company will send you emails with updates. This means they try to sound interesting (read: sarcastic or passive-aggressive), and when they say “The service was just great” it can mean anything depending on the context. However, it is important never to forget that we’re dealing with active Internet users when we analyze social media, and the difference between them and people that email your support team is that the latter complain publicly. Brand24’s sentiment analysis (and sentiment analyses of other similar tools) are based on judging mentions that contain the words “love”, “great”, “awesome”, etcetera as “positive” mentions.
While the company is obviously proud of this function, I’ve personally found it pretty misleading. You can easily track any keyword using Boolean search, engage with authors of your mentions straight from the dashboard, and look through saved historic data whenever you need it.īrand24 performs all the basic analytics, and goes beyond that by providing sentiment analysis. It covers Web monitoring as well and also works in real time. Brand24īrand24 is another undoubtedly effective social media monitoring tool. You can easily see the growth of your mentions over time, identify top influencers by social network, and compare the reaction to different campaigns, or compare your brand to your competition. On top of social media monitoring, Awario offers some useful analytics functions. Awario saves all your conversations so that you can easily come back to them later. Whether you want to reply to the important mentions only, or to everyone - you can do that right from the dashboard on social media platforms like Twitter, Facebook, YouTube, and Google Plus. The program judges the importance of the mention based on how influential the author of it is (judged, in turn, by their number of social media audience) or based on the website traffic. Built-in Boolean search makes keyword monitoring extremely flexible, making it possible for the user to get only relevant mentions of their keywords.Īwario’s functionality allows the user to see important conversations first, which is important if the business is big enough to have brand mentions all over the Web. Any keyword can be monitored with Awario: whether it is your brand, a person, a sentence, or a common word.
All mentions of the keywords come in real time, so that the user can react to them promptly. AwarioĪwario is a social media and Web monitoring tool. Therefore, I’ve prepared a list of the top 5 - the tools that do social media monitoring properly. A closer look will quickly tell you that most tools that focus on social media either deal with scheduling and posting content, or cover only a few of social media platforms, or are simply unreliable. While it seems like the market is overloaded with such tools, this is simply not true. The main reason for that is that Google Alerts lately ignores most of keywords and is extremely unreliable.īesides, it is convenient for users to have all the information on one dashboard: both mentions that come from social media, and mentions that come from the Web (forums, blogs, Q&A sites, etc). Some went even further in their functionality - they took on themselves web monitoring as well. The rise of social media, therefore, lead to the appearance of a number of social media monitoring tools.
BUZZBUNDLE SEARCH BY KEYWORD MANUAL
The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job.
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